Our identity
25 years supporting everyday heroes.
Our history
1997
Our history dates to 1997 and the launch of the company “L’Aromatika S.r.l.”. After gaining valuable experience in his family’s small coffee roasting company, Massimo Renda identifies the strong potential of the single-serving coffee sector, key to Caffè Borbone’s success.
1999
Thanks to the purchases of the first pod-making machine and the first coffee roasting machine and the creation of a structured sales team, Caffè Borbone S.r.l. is born.
2018
Italmobiliare, an investment holding company owned by the Pesenti family, purchases a 60% stake in the company. Caffè Borbone grows rapidly to become a leading Italian coffee brand.
Our vision
We want to offer everyone authentic, high-quality coffee, passing on the values we hold dear:
traditionalism, sharing and the ability to constantly modernise in an informed and sustainable way.
Our mission
We make the finest fragrances, aromas and flavours part of people’s everyday lives, sharing our love for our land and our commitment to excellence because we all deserve a truly delicious coffee, with no exceptions.
We are defined by our beliefs.
These are the values that guide the work of Caffè Borbone and help make our coffee so unique.
Sustainability
At Caffè Borbone we are committed to creating products that are not only good for you, but also good for the planet.
Renewal
Upholding the tradition of Neapolitan coffee does not mean being rooted in the past but rather always looking ahead so we can offer you quality products that meet your needs, every day.
Entrepreneurship
For us, doing business is not only a question of finances but also human and organisational resources.
Inclusion
At Caffè Borbone it doesn't matter what your gender, nationality, political opinions or religious beliefs are: those who work at Caffè Borbone know that for us individual characteristics are an asset for the entire organisation.
Social relationships
The best way to create quality products is to create them in a quality environment. At Caffè Borbone we therefore believe that it is fundamental to value personal relationships at work.
Fairness
This is the key word that guides our work and our relationships with all stakeholders, whether internal or external.
Respect for our customers and our collaborators translates into respect for the law and legality, into combating corruption, money laundering and organised crime.